Saturday, December 28, 2019

Biography of Isaac Newton, Mathematician and Scientist

Sir Isaac Newton (Jan. 4, 1643–March 31, 1727) was a superstar of physics, math, and astronomy even in his own time. He occupied the chair of Lucasian Professor of Mathematics at the University of Cambridge in England, the same role later filled, centuries later, by Stephen Hawking. Newton conceived of several laws of motion, influential mathematical principals which, to this day, scientists use to explain how the universe works. Fast Facts: Sir Isaac Newton Known For: Developed laws that explain how the universe worksBorn: Jan. 4, 1643 in Lincolnshire, EnglandParents: Isaac Newton, Hannah AyscoughDied: March 20, 1727 in Middlesex, EnglandEducation: Trinity College, Cambridge (B.A., 1665)Published Works: De Analysi per Aequationes Numero Terminorum Infinitas (1669, published 1711), Philosophiae Naturalis Principia Mathematica (1687), Opticks (1704)Awards and Honors: Fellowship of the Royal Society  (1672), Knight Bachelor (1705)Notable Quote: If I have seen further than others, it is by standing upon the shoulders of giants. Early Years and Influences Newton was born in 1642 in a manor house in Lincolnshire, England. His father had died two months before his birth. When Newton was 3 his mother remarried and he remained with his grandmother. He was not interested in the family farm, so he was sent to Cambridge University to study. Newton was born just a short time after the death of  Galileo, one of the greatest scientists of all time. Galileo had proved that the planets revolve around the sun, not the earth as people thought at the time. Newton was very interested in the discoveries of Galileo and others. Newton thought the universe worked like a machine and that a few simple laws governed it. Like Galileo, he realized that mathematics was the way to explain and prove those laws. Laws of Motion Newton formulated laws of motion and gravitation. These laws are math formulas that explain how objects move when a force acts on them. Newton published his most famous book, Principia, in 1687 while he was a mathematics professor at Trinity College in Cambridge. In Principia, Newton explained three basic laws that govern the way objects move. He also described his theory of gravity, the force that causes things to fall down. Newton then used his laws to show that the planets revolve around the suns in orbits that are oval, not round. The three laws are often called Newton’s Laws. The first law states that an object that is not being pushed or pulled by some force will stay still or will keep moving in a straight line at a steady speed. For example, if someone is riding a bike and jumps off before the bike is stopped, what happens? The bike continues on until it falls over. The tendency of an object to remain still or keep moving in a straight line at a steady speed is called inertia. The second law explains how a force acts on an object. An object accelerates in the direction the force is moving it. If someone gets on a bike and pushes the pedals forward, the bike will begin to move. If someone gives the bike a push from behind, the bike will speed up. If the rider pushes back on the pedals, the bike will slow down. If the rider turns the handlebars, the bike will change direction. The third law states that if an object is pushed or pulled, it will push or pull equally in the opposite direction. If someone lifts a heavy box, they use force to push it up. The box is heavy because it is producing an equal force downward on the lifter’s arms. The weight is transferred through the lifter’s legs to the floor. The floor also presses upward with an equal force. If the floor pushed back with less force, the person lifting the box would fall through the floor. If it pushed back with more force, the lifter would fly up in the air. Importance of Gravity When most people think of Newton, they think of him sitting under an apple tree observing an apple fall to the ground. When he saw the apple fall, Newton began to think about a specific kind of motion called gravity. Newton understood that gravity was a force of attraction between two objects. He also understood that an object with more matter or mass exerted the greater force or pulled smaller objects toward it. That meant that the large mass of the Earth pulled objects toward it. That is why the apple fell down instead of up and why people don’t float in the air. He also thought that maybe gravity was not just limited to the Earth and the objects on the earth. What if gravity extended to the Moon and beyond? Newton calculated the force needed to keep the Moon moving around the earth. Then he compared it with the force that made the apple fall downward. After allowing for the fact that the Moon is much farther from the Earth and has a much greater mass, he discovered that the forces were the same and that the Moon is also held in orbit around Earth by the pull of earth’s gravity. Disputes in Later Years and Death Newton moved to London in 1696 to accept the position of warden of the Royal Mint. For many years afterward, he argued with Robert Hooke over who had actually discovered the connection between elliptical orbits and the inverse square law, a dispute that ended only with Hookes death in 1703. In 1705, Queen Anne bestowed a knighthood upon Newton, and thereafter he was known as Sir Isaac Newton. He continued his work, particularly in mathematics. This led to another dispute in 1709, this time with German mathematician Gottfried Leibniz. They both quarreled over which of them had invented calculus. One reason for Newtons disputes with other scientists was his overwhelming fear of criticism, which led him to write, but then postpone publication of, his brilliant articles until after another scientist created similar work. Besides his earlier writings, De  Analysi (which didnt see publication until 1711) and Principia (published in 1687), Newtons publications included Optics (published in 1704), The Universal Arithmetic (published in 1707), the Lectiones Opticae (published in 1729), the Method of Fluxions (published in 1736), and the Geometrica Analytica (printed in 1779). On March 20, 1727, Newton died near London. He was buried in Westminster Abbey, the first scientist to receive this honor.   Legacy Newton’s calculations changed the way people understood the universe. Prior to Newton, no one had been able to explain why the planets stayed in their orbits. What held them in place? People had thought that the planets were held in place by an invisible shield. Newton proved that they were held in place by the sun’s gravity and that the force of gravity was affected by distance and mass. While he was not the first person to understand that the orbit of a planet was elongated like an oval, he was the first to explain how it worked. Sources â€Å"Isaac Newtons Life.†Ã‚  Isaac Newton Institute for Mathematical Sciences.â€Å"Isaac Newton Quotes.†Ã‚  BrainyQuote, Xplore.â€Å"Sir Isaac Newton.†Ã‚  StarChild, NASA.

Thursday, December 19, 2019

Analysis Of The Book The Odyssey - 1720 Words

The Odyssey Books 1-4 Arà ªte: †¢ Book 1 o Aigà ­sthos lacks arà ªte-â€Å"stole Agamemnon’s wife and killed the soldier on his homecoming day† (53-54) even after Hermes warned him no to o Telà ©makhos shows arà ªte by giving Mentà ªs food gifts before asking his identity- â€Å"irked with himself to think a visitor had been kept their waiting† (150-151) †¢ Book 2 o Penelope shows arà ªte with wit and trickery-â€Å"so every day she wove on the great loom†¦every night by torchlight she unwove it; and so for three years she deceived the Akhaians† (112-114)- delays choosing a suitor, loyal to Odysseus o Lack of arà ªte for the suitors-â€Å"My house is being plundered: is this courtesy?†(68) †¢ Book 3 o Nestor recounts Odysseus’s arà ªte and skill o Nestor hopes Telà ©makhos will get revenge with the suitors as Orestes did when he demonstrated arà ªte and â€Å"killed the snake who killed his father† (334) †¢ Book 4 o Menelà ¡os Helen tell stories of the arà ªte Odysseus showed the Trojan Horse Characters: †¢ Gods: Zeus(â€Å"summoner of cloud†, â€Å"Father of us all†), Athena(â€Å"the grey-eyed goddess†, known for her wisdom, supports Odysseus) †¢ Mortals: Telà ©makhos(Odysseus’s son, â€Å"clear-headed†), Penà ©lopà ª(Odysseus’s faithful wife, â€Å"Penà ©lopà ª the wise†), Eurà ½makhos, Antà ­noà ¶s other suitors, Mentà ªs(Athena in disguise, revealed in Book 4), Eurà ½kleia(faithful/devoted nurse), Nestor(king of Pylos), Pisistratus (Nestor’s son), Menelà ¡os Helen(king, queen of Sparta) Aspects of Greek culture: †¢ Role of Women/Way of Governing: o Telà ©makhosShow MoreRelatedAnalysis Of The Book The Odyssey 984 Words   |  4 PagesOdysseus and Penelope, is one of the main character of Homer’s poem The Odyssey. The first four books of the Odyssey tells Telemachus’ story as he searches for Odysseus after his disappearance after the Trojan War. With the guidance of the goddess Athena, Telemachus travelled to Pylos to visit king Nestor and Sparta to visit King Menelaus and Queen Penelope. The primary source on Telemachus is Homer’s The Odyssey. The theme of The Odyssey is centralized on identity, and similar to Odysseus, Telemachus’Read MoreAnalysis Of The Book The Odyssey 1124 Words   |  5 PagesThe Adventure The Odyssey is one of many great stories passed down through time. The story is written in dactylic hextameter, opening up in the middle of all the action. Experts believe that it dates back to around 700 BC; placing the story about ten years after the Trojan War. The story is about Odysseus, King of Ithica, and his journey to get back to the land of Ithica. 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The retrieval of Helen brought together many of the mythological characters of that time onto a single stage. Of the thousands of brave men who fought at Ilion, two men stood above the masses, sharing the title of hero. They were born in the line of those on Mt. Olympus, favored by the gods. Excelling in courage and skill, adored by thoseRead MoreMale Stereotypes In The Odyssey Of Homer701 Words   |  3 Pageswomen, and in no way feminine. Some of these male expectations are still maintained in society today. In the book â€Å"The Odyssey of Homer† written by Richmond Lattimore, there are many of the male expectations that the ancient Greeks said to be true can be found in this book. According to the ancient Greeks, men were superior to women and held more power. This can be illustrated in â€Å"The Odyssey of Homer† when Athene gives Telemachos determination and courage to act as the role of the man in power ofRead More Descent to the Underworld in the Aeneid by Virgil and the Odyssey by Homer1534 Words   |  7 Pages Descent to the Underworld in the Aeneid and the Odyssey I chose to compare the Odyssey written by the Greek poet Homer and the Aeneid by the Roman poet Virgil. I will focus my interest on Book 11 of the Odyssey and Book 6 of the Aeneid, since that is when both of the main characters make an educational visit to the underworld. The description of the underworld created by Homers wild imagination, inspired Virgil eight centuries later. Virgils masterpiece was plannedRead MoreThe Truth Behind The Myth1471 Words   |  6 PagesDating back to as early as 900 BCE many of the Greek literature works were not written down, such as the poems of Homer. They were told orally, passed on like a campfire story. Homer authored both The Iliad and The Odyssey. The Iliad is the story of the Trojan war, while The Odyssey is about Odysseus’ ten year adventure home from the war. â€Å"The story of the Trojan War, the Bronze Age conflict between the kingdoms of Troy and Mycenaean Greece, straddles the history and mythology of ancient GreeceRead More Elements of Homers Odyssey in the Coen Brothers Oh Brother Where Art Thou646 Words   |  3 Pagesadventure The Odyssey, is a film amusingly filled with themes of symbolism similar to those found in Homer’s epic, while still maintaining a sense of originality and style that they have become so renowned for. An exciting and entertaining blend of high adventure, humour, and heartfelt emotion, at first glance, the film barely resembles Homer’s poem: only certain elements are obvious, such as the main character’s name and the three sirens by the river. However, a deeper and more intense analysis of the

Wednesday, December 11, 2019

Music History Jazz

Question: Discuss about the Music History for Jazz. Answer: Introduction Jazz is conceptualized as highly rhythmic and syncopated kind of music which has its roots in New Orleans. Scholars agree that Jazz music emerged in New Orleans, Louisiana at the dawn of 20th century (Anderson, 2007). Jazz development was significantly influenced by both African and European music traditions. From African music traditions jazz borrowed "feel" and rhythm, "blue" quality and the custom of playing the instrument in customized manner thus acting as an extension of the human voice. Similarly, from the European music tradition, jazz inherited the use of instrument because the majority of the instruments such as trumpet, saxophone, and piano were from Europe (Scaruffi, 2007). Besides, jazz got harmony no wonder jazz harmony is similar to European classic music. The purpose of this research, therefore, is to discuss the forces that came together to jazz in the late 1950s and how they created a backlash in the early 1960s against a jazz mainstream that had lost its authentici ty and creative momentum. Background Historically speaking jazz was born in the midst of a conflict between the white rich and the poor blacks. The conflict of values between the two boiled out to streets and fields and the most authentic way to express this was through music. It is, therefore, prudent to say jazz was born as a defiant music of the segregated poor black people. The term jazz had its origin in the New Orleans whorehouses and got its first usage in 1917 (Krekola Mikkonen, 2011). Initially, jazz was developed as dance music, but it later evolved to listening music in the 1940s. Additionally, it was conceived as an oral music, hence for a long time it remained unwritten. Due to cultural diversity in New Orleans jazz is characterized by various styles which include Jazz-rock, Dixie Jazz/New Orleans Jazz, Cool Jazz, Swing, Free Jazz, and B-Bop. All these jazz styles are featured by improvisation, syncopated rhythmic patterns, and strong performance techniques making jazz a unique music style. As a unique mus ical genre jazz was popularly accepted in Australia, Britain, and America from the 1800s to late 1940s. In the 1950s jazz as a genre had lost its popularity probably due to the fact that it has evolved to be too cognitive for an average listener (Hazell, 2014). For music to remain vibrant, it must be easy to dance or to sing it. The forces that came together in the 1950s, however, sought to recapture jazz enthusiasm. Forces That Came Together in the Late 1950s and How They Created Jazz Backlash in early 1960s Music industry encountered significant technological advancement in the 1950s. Advanced recording techniques allowed recording engineers and musician to formulate amazing soundscapes. Concerts and radio shows were replaced by recordings thus becoming the main medium by which people interacted with music (Anderson, 2007). At this period jazz art world experienced amalgamations of forces like social, political and cultural upheaval, independence of artists, and technological advancement. The combination of these forces resulted to the renaissance of jazz art world. This renaissance was featured by massive production, stylistic novelty, and bulging audiences, consequently, gaining the attention of both broadcast and print media. Besides, this period marked the dawn of the modern American jazz. This time was featured by a massive recording of jazz music, thanks to technological advancement. This extensive recording can be attributed to works of Van Gelder who was fundamentally a jazz spe cialist (Feather, 2017). Technological Advancement Music industry experience transformation in the 1950s, one of the significant technological developments that revolutionized the music industry was improved Thomas Edison's phonograph (Gioia, 2011). The magnetic phonographs allowed artists to record only what they liked. The tremendous advancement called for new jazz artistic creativity. Another technological advancement which metamorphosed how jazz music was traditionally made was the emergence of colored television. Prior to this advancement, the spread of music relied on radio, live performances, and records. That meant for one to listen to music it was either on a off record, radio or a live performance. These said mediums were not the best for a music listener. They pushed the audience far from the music performer, either because the listener could not see the artist or he/she was seated very far from the performer. Television got wide acceptance in the 1950s because they were accessible and affordable (Perchard, 2017). As a res ult jazz artist had to innovate a new way to thrive in the media culture as opposed to live performances. The presence of the broadcast media made jazz artist to incorporate dancing into their music as opposed to classical jazz music. Political, Social, and Cultural Forces The political, social, and cultural forces were instrumental in this renaissance. The government approved the use of jazz musicians as American cultural ambassadors. This move, therefore, led to modern jazz aesthetics which was characterized by musical improvement in jazz performance and innovative stylistic directions. Similarly, cultural forces at this time created a radicalized community of black jazz artists, who were race conscious. As a result, they passionately challenged the direction jazz music was taking both ideologically and musically (Giddins DeVeaux, 2009). Equally, society was becoming intensely capitalistic thus jazz artists were working independently either as writers, producers, and artists. This element hence hindered any of the styles from dominating. Without any seat of authority, jazz music maintained diversity thus developing innovatively. In addition, the economic boom of this period motivated jazz movement from its comfort zones in the urban clubs to new fro ntiers like education centers, art museums, outdoor facilities, and concert halls. Furthermore, the economic status of the time also encouraged jazz artists to move outside the United States borders. Hence, jazz established itself as an international brand, consequently leading to remarkable writing on jazz. The written literature transformed the jazz art world significantly (Montiel, 2016). Moreover, government promotion of jazz as a symbol of the American culture and the American art form solidified music ideologies, thus, encouraging more innovation to create wide reception of the jazz music home and abroad. In the late 1950s and early 1960s American and world social setting was undergoing transformation led by civil right movements. There was a political wave of demanding freedom in every aspect of life, and as a result, free jazz was born. Consequently, many scholars see the emergence of free jazz a reaction of the segregated black people rather than just a mere rejection of particular music ideas and credos. Civil movement hence contributed to the recognition of black jazz artists. Therefore, this period is marked by growing social mobility of the black jazz artists. New opportunities were reserved for black jazz artists by both recording and radio industry (Epperson, 2013). Similarly, famous bland bands got sponsorships and were promoted due to increasing demand of jazz music internationally as well as among the whites. In addition, jazz art encouraged integration between blacks and whites in the music industry. Though the reality of discrimination was still alive in this era, both b lacks and whites were equals in the jazz community. Jazz art not only integrated the American divergent cultures and people but also brought people together globally. Within this period jazz music was greatly influenced by ideas from third world countries like India, Africa, Latin America, and the Middle East. Free jazz, therefore, encouraged artistic innovation among the black and white artists hence reviving jazz authenticity and creative momentum. Intellectual Force After the World War II jazz music penetrated the American education system hence it was adopted in high school, universities, and colleges music programs. This appreciation led to the formation of International Association for Jazz Education. The association promoted jazz training in schools and recognition of jazz art as a legitimate and economically viable form of art which could be studied as a career. As a result, jazz festivals were organized both within the United States and internationally (Anderson, 2007). Overseas festivals in places like Italy, Switzerland, and Netherlands resulted in being more successful to extent of breaking attendance records in similar events in the U.S. Penetration of jazz art in the educational centers had two main repercussions for jazz music. First was the creation of new audience. This audience was unique in that it was different in race-ethnic background, class background and conventional sensibility than the former audience in the night urban cl ubs (Tschmuck, 2012). This new audience thus demanded a new jazz aesthetic which called for creativity and authenticity. Secondly, recruitment of jazz artist in the 1960s was dependent on individual exposure to performing in the educational institutions. The presence of jazz art in the educational centers thus encouraged innovation and authenticity. The creativity of this period resulted different styles of jazz, bop jazz was popular amongst them. It played as a cool jazz, the creativity that featured this style entailed of quick, unusual harmonies. Many individual artists also emerged as a result of these forces. The 1950s era revealed different composers some who could not be categorized either as cool or hard jazz creators; however, their creativity made them to be admired (Shipton, 2007). Some of them like George Russell, Nichols, and Lewis wrote colorful, intricate and bright music for their bands. The same forces led to the revival of Chicago jazz center in 1965. The center acted as a jazz music learning center for the youths. The center was very critical in shaping future jazz musicians with the United States and internationally. The jazz enthusiasm of the 1950s led to new musical heritage, which created new kind of jazz art through emphases of authenticity and creativity. The creativity which characterized jazz in this era witnessed incorporation of styles from other music genres like blues, gospel hymns, and ragtime. However, these borrowed styles were applied in jazz in a unique manner that demonstrated a high level of inventiveness. Such ingenuity formed a different genre of jazz that attracted people from different social status, age, and race (Berry, Foose Jones, 2009). Hence, jazz art experienced a revival. Besides, this new form of jazz was thought to be unique since it encouraged the expression of individuality and creativity through the use of solos. Some artist captivated the audience by use of inflection. Such forms of uniqueness and creativity marked the backlash of jazz in the 1960s. Conclusion In conclusion, it's clear from the research that jazz music was a creation of social, political, and cultural factors. It is also explicit that jazz music significantly developed as an American Art form and as such it acted as a cultural, social, and political unity of the Americans. On the other hand, full acceptance of television as a form of entertainment in the 1950s offered a new platform for jazz musicians thus calling for more creativity. Government departments in the United States also utilized jazz music and musicians to propagate American culture internationally. In addition, jazz was used to depict America as a unified country especially during the rise of civil movement and cold war period (Gioia, 2011). Economic forces are illustrated as vital in making a music industry recognized and economically viable. The role of educational institutes in transforming a concept cannot also be ignored. This is demonstrated by the fact that interaction of jazz with academicians saw inn ovation and authenticity. It is, therefore, prudent to conclude that jazz stylistic innovation, authenticity, and creative momentum of the 1960s was propelled by the establishment of a new audience, the rapid expansion of production, the presence of broadcast media, government approval, economic factors, and socio-cultural factors. References Anderson, I. (2007). This is our music: Free jazz, the sixties, and American culture. University of Pennsylvania Press. Berry, J., Foose, J., Jones, T. (2009). Up from the cradle of jazz: New Orleans music since World War II. University of Louisiana at Lafayette. Epperson, B. D. (2013). More Important Than the Music: A History of Jazz Discography. University of Chicago Press. Feather, L. (2017). The Book of Jazz-A Guide to the Entire Field. Edizioni Savine. Giddins, G., DeVeaux, S. K. (2009). Jazz. WW Norton Company Incorporated. Gioia, T. (2011). The history of jazz. Oxford University Press. Hazell, N. J. (2014). Jazz Writers and Critics: The Role of Critical Voices in the Life of Jazz. Krekola, J., Mikkonen, S. (2011). Backlash of the Free World: the US presence at the World Youth Festival in Helsinki, 1962. Scandinavian Journal of History, 36(2), 230-255. Montiel, M. K. (2016). Popular Music Genres. A Companion to Popular Culture, 38,123. Perchard, T. (2017). Mid-century Modern Jazz: Music and Design in the Postwar Home. Popular Music, 36(1), 55-74. Scaruffi, P. (2007). A history of jazz music. Shipton, A. (2007). A new history of jazz. Continuum International Publishing Group. Tschmuck, P. (2012). Creativity and innovation in the music industry. In Creativity and in the Music Industry (pp. 225-251). Springer Berlin Heidelberg.

Wednesday, December 4, 2019

Littorina spp. Essays - Littorinidae, Common Periwinkle,

Littorina spp. Also known as "the Common Periwinkle" The Littorina sp p . is a small marine snail or gastropod , that is widely distributed th roughout parts of N orthern Europe and North America; where they are most commonly found along rocky shores in the intertidal zon e. Although Littorina spp. is most common in tide-pools and rocky substrate s but it can also be found in muddy or sandy substrates. (Encyclopedia Britannica "periwinkle" ). Salinity is an environmental factor that remains relatively constant in open water but at the intertidal zone it varies considerably. Salinit y levels climb due to fresh water evaporating when the intertidal zone is exposed but can also decrease when there is a n influx of fresh water that dilutes the salinity levels. Salinity levels in the ocean can vary between 30-35 ppt whereas the intertidal zone can have salinity levels between 5ppt and 40ppt depending on environmental influences. (Cohen, A 2011, Littorina littorea ) The Littorina spp. is considered a euryhali ne species, meaning it is able has developed multiple behavioral and physical adaptations that allows it to withstand a wide range of salinity. The periwinkle cannot control the salt content of their body (meaning it is an osmoconformer). This means that the salinity in their tissues fluctuates with that of the water. ( Hoyaux , J., Gilles, R. and Jeuniaux , C., 1976). When the salinity of the water is outside their range of tolerance (down to 13 ppt ) action must be taken. (Cohen, A 2011, Littorina littorea ). When the periwinkle's chemoreceptors detect an unfavorable salinity t he snail must somehow escape unfavorable conditions so that the salinity in their bodies does not exceed or deceed * 1 their range of tolerance. Since the periwinkle is a non-sessile organism it will try to reduce the effects of changing salinity by avoiding the stress and moving into a more suitable micro-habitat. Another behavioral response that the Littorina spp. possesses is their "shell closing mechanism" which allows the periwinkle to remain sealed off from the source of stress (in this case salinity) creating a hyperosmotic state *2 allowing the Littorina spp. to survive in an environment that is outside their range of tolerance; a lthough this renders them incapable of movement. ( Berger, V.J. and Kharazova , A.D., 1997 ) . Our group has decided to create an experiment to measure "How salinity affects the movement of the Littorina spp. ?" . I predict that there will be conclusive evidence that shows that when exposed to a salinity outside their range of tolerance (in this case 10 ppt ), the Littorina spp. 's movement will decrease if not cease all together compared to when they are in a salinity of tolerable levels (30ppt). I have formed this hypothesis due to the following concepts. In their natural environment the periwinkles chemoreceptors would be able to detect the gradual change in salinity which would allow them time to move out of that area of (impending) stress and into a different micro-environment. In our experiment though , t he Littorina spp. is being introduced to an environment with a salinity outside their range of tolerance abruptly, and will almost immediately initiate the "shell closing mechanism" to separate their bodies from the harmful or unfavorable external environment. (Berger, V.J. and Kharazova , A.D., 1997) . Because of this we will note that there is an overall decrease of movement because the predicted behavioral r esponse would inhibit movement resulting in a decreased amount of movement in lower salinity solution as predicted. * 1 : there is no established opposite to the word exceed in the English language, and it's quite often suggested that it is a gap in the language that needs to be filled. Deceed has come up as a possible candidate but hasn't been approved or instated. For the purposes of this paper, I have used the word deceed as an antonym to the word exceed. *2 : A cell that contains a higher number of solutes than its surroundings Citations Berger, V.J. and Kharazova , A.D., 1997. Mechanisms of salinity adaptations in marine molluscs . InInteractions and Adaptation Strategies of Marine Organisms(pp. 115-126). Springer Netherlands.

Wednesday, November 27, 2019

Cannabis Sativa Essays - Medicinal Plants, Herbalism,

Cannabis Sativa Hemp is the plant called cannabis sativa which is more commonly called marijuana.Marijuana has been illegal in the U.S.. ever since the Great Depression. The question we must ask ourselves is why?Why is a drug that has so many beneficial uses illegal? Is it because its poisoning the youth of today? Is it because itleads to harder drugs, the health problems, the addictiveness, the short-term memory impairment, the auto accidents,or is it simply because politicians tell us it is for our own good? We have grown up learning that marijuana is aterrible drug, and that using it gives us brain damage, kill all of our brain cells, and makes us lose our memory.The fact is though, that marijuana does not effect us in any of the ways listed above. The idea that marijuanaimpairs short-term memory is true, but misleading. Any signs of short-term memory impairment vanish once the user isno longer intoxicated. Mainly the reason we think marijuana is bad is because that is what the Partnership for aD rug-Free America wants us to believe. They tell us that marijuana will cause brain damage and memory impairment,it will kill brain cells, and lead to more crime. But what they forget to mention is all the benefits we can receive fromlegalizing marijuana. For example, the medicinal uses, and the textile and construction uses. It is very likely thatlegalizing marijuana would decrease the crime rate, and by legalizing marijuana we will save a lot of money becausewe won't have to spend it on fighting marijuana as part of the War on Drugs. There are many habits much worsethan marijuana, one example being cigarette smoking. Tobacco smoking kills more people each year than AIDS,heroin, crack, cocaine, alcohol, car accidents, fire and murder combined. Tobacco smoking is the number onecause of preventable death in the US. Tobacco smokers have 10 times the lung cancer of nonsmokers, twice theheart disease, and are three times more likely to die of heart disease if they develop it. Does it mak e sense thattobacco is legal and marijuana is not, when so many people die from tobacco smoking each year and there is not onereported case of anyone ever dying from marijuana use in its 10,000 years of consumption? You have probably heardthat one joint is that same as 10 cigarettes, but this statement is misleading. ALthough marijuana contains the sameamount of carcinogens as an equal amount of tobacco and more tar, tobacco is still worse. Every yr 350,000Americans die from tobacco-related disease according to the American Lung Association. A tobacco smokerconsumes much more tobacco than a marijuana smoker consumes marijuana. This is probably because tobaccohas a 90% addiction rate while marijuana is less addictive than caffeine. Also, tobacco contains nicotine that mayharden the arteries and may be responsible for much of the heart diseases caused by cigarette smoking. Marijuana onthe other hand contains the chemical THC which opens up the lungs and aids in the clearance of smoke and dirt. Ithink it is safe to say that tobacco smoking is much more dangerous than marijuana smoking. Another bad habit isalcohol, which in my opinion is the worst of all. 8,000 American teenagers are killed each year and 40,000maimed from driving under the influence. The mortality figures for alcohol use are 100,000 annually, compared to thezero marijuana deaths. The amount of marijuana needed to kill someone is 1 to 40,000, while the ratio for alcoholfluctuates between 1 to 4 and 1 to 10. Not only do many people die each year from alcohol poisoning, but alcoholhas caused thousands of fatal car accidents. Although, marijuana, when used to the point of intoxication, impairsjudgement and reaction time, actual studies suggest that the effect alcohol has on one's driving ability is muchgreater than that of marijuana. In fact, it is found that 85% of marijuana related car accidents also involved alcohol. It issad to think that a legal drug like alcohol, the drug of choice for most teen s, causes so many fatalities on ourhighways each year, yet marijuana is the drug that is illegal. I personally feel that marijuana is an amazing plant, andit should be being utilized today. The problem is that most people don't know the benefits that can come frommarijuana.

Sunday, November 24, 2019

Human Battery Demonstration - How To Make a Human Battery

Human Battery Demonstration - How To Make a Human Battery Make a human battery by substituting fingers for the salt bridge in a galvanic cell. You can make a human battery with one person, a group of people, or even a thousand people. This is a simple yet impressive electrochemistry demonstration. Make a Human Battery The usual method of connecting the half-cells of a galvanic cell is to use a salt bridge as a source of mobile ions, like in this diagram. However, you can use your fingers in place of the salt bridge. Make a V with two fingers of your hand. Simply dip one finger in the beaker of copper metal in 1M copper sulfate solution and another finger in the beaker of zinc metal in 1M zinc sulfate solution. You just made a battery out of yourself! Your human battery will have about the same voltage as the standard cell potential. Rinse your fingers when you are done and congratulate yourself on being such an excellent source of ions. Advanced Human Battery Do you want more voltage? Switch out the zinc for a more reactive metal and get your friends in on the action. You can make a sodium-copper battery by having one lucky volunteer touch a small piece of sodium metal. Have the next person join hands with the person touching the sodium. Make a chain of human hands with as many people as you have available (the record for this type of human battery is said to be 1500 people!) and have the person on the end dip his or her finger into the copper sulfate solution. Your human battery should deliver about 3 volts. Sodium metal is extremely reactive. Be sure to keep the sodium metal far away from any liquid water and have the person who touched the metal rinse his hand with a vinegar solution following the demonstration.

Thursday, November 21, 2019

Glass Ceiling Research Paper Example | Topics and Well Written Essays - 500 words

Glass Ceiling - Research Paper Example This means that even though women are currently able to move up to higher positions, at a certain point they are stopped by an unseen barrier. This is experienced by those who are hindered from being promoted because of their ethnic affiliation and/or because they are women. Still, progress has been made in the last ten years. According to the CEO of Highfield Human Solutions, Sherilyn Shackell, â€Å"There is no doubt that women have progressed considerably among our global workforce, especially over the last few decades† (AMA, 2010, para 7). She further added, â€Å"Yet, despite reports that women are breaking through the ‘glass ceiling,’ it appears that the ceiling is just ‘slightly cracked’ rather than broken† (AMA, 2010, para 7). The International Institute for Management Development (IMD) research in 2010 reported several disturbing trends: a mere 20 per cent of all executives are women, with almost 50 per cent of respondents admitting the total absence of women within the executive committee group; and, roughly 10 per cent of executive members belong to minority groups (AMA, 2010, para 4-6). Still, in spite of all the protests against the glass ceiling, corporate America is in fact accomplishing much in terms of allowing women to occupy powerful corporate positions. In fact, as stated in the survey of the Organization for Economic Cooperation and Development (OECD), the United States has the least discrepancy between the percentage of women occupying senior management posts and the percentage of male senior managers (Rampell, 2013). Since the 1960s’ social turmoil, the American government has been vigorously engaged in prohibiting gender discrimination in organizations. The Civil Rights Act of 1964 is the key statute addressing the issues of glass ceiling. The law firmly forbids all kinds of discrimination based on national origin, sex, religion, or race in the workplace (Palmer &

Wednesday, November 20, 2019

Pre-Code Hollywood and Motion Picture Production Code Essay

Pre-Code Hollywood and Motion Picture Production Code - Essay Example Film history suggests that the moment someone observed that the new medium of "moving pictures" could be used to show images that might not be appropriate for all ages and all lifestyles, the movement toward movie had censorship began. This write-up essays the evolution of this censorship in the form of Production Code and the world of Hollywood before the inception of this code, often called the Pre-Code era of Hollywood. The Pre-Code Hollywood Pre-Code Hollywood is the marquee name for a brief period of time in the motion-picture history, 1930-1934 that interfaced between 1930, the official adoption of Production Code and 1934, the rigorous enforcement of the Production Code (Doherty). The four-year interval marks a fascinating and atypical time in Hollywood History, when the censorship was lax and the industry made the most out of it, exploiting all extreme subjects such as sex, vice, violence, and moral meanings forced upon Hollywood. The phrase reminds cinegoers of the time when trigger-happy gangsters, quipping dames, and disruptive rebels of either gender, ran loose in the anarchistic terrain of American Cinema. During this period, Hollywood cinema reached its liberal heights as never before. Women could play imperfect roles and not simply virginal doormats or monstrous vamps; actions could be morally and ethically ambiguous, colored in shades of grey, not just black and white; social and political problems could be discussed without constraints, and sex, seduction and malignity were not taboo subjects (Dohetry). The starting point of the pre-code period in Hollywood has been at the hearth of much discussion amongst researchers. One sect of people consider the onset of sound movies in late 1920s to lead to the commencement of this era while another sect of scholars believe March 31st, 1930 to be the beginning of this era, the date when Motion Picture Producers and Distributors of America (MPPDA) pledged to abide with by the Production Code (that was bein g written). Pre-Code in context: It is only logical to look into factors that drove Hollywood towards extremism in their content and nature. To understand the context of Pre-Code Hollywood, it is important to see the other internal and external environments that cusped with this development. It should be noted that at the time of the conception, America was going through The Great Depression, one of the worst years in the history of United States. Ironically, in such desperate times, Hollywood was revolutionized by two media developments - commercial radio broadcasting and synchronized sound cinema. Interfacing issues such as crippling economy, skyrocketing expenses of new sound technology and market erosion by radio brought Hollywood to a desperate state – unparalleled cultural and financial breakdown. As the most noticeable supplier of the national mythos, Pre-Code Hollywood negotiated the cultural disturbances by venting radical bents and reformulating American traditions into DreamWorks and an illusionary seductive world. Though later lauded for forthright sex and bare skin, Pre-code Hollywood was more about economics than erotica. Despite

Sunday, November 17, 2019

The benefits of Massage on depression and anxiety Research Paper

The benefits of Massage on depression and anxiety - Research Paper Example There are diverse schools of massage, which yields various forms of massage. Massage therapists frequently combine several techniques, although some therapists (purists) stick to one method. There are several types of massage such as aromatherapy, reflexology, shiatsu massage, relaxation massage, and remedial massage. Deep tissue massage mainly utilizes enhanced pressure to reach deeper levels of muscles (Karen et al. 442). Shiatsu massage also employs deep pressure, while neuromuscular massage employs strong pressure to tender spots (trigger points). There are several theories that attempt to explain how massage might work; however, none of the advanced theories has adequately been proved to be true (Field et al. 125). Some massage therapists and massage therapy schools assert that massage breaks up calcium deposits within the muscle; however, there is no objective validation of this assertion. Some forms of massage such as acupressure, reflexology, and Rolfing Structural Integration possess elaborate theories behind them, but there exists no scientific evidence to back the theories (Dryden and Moyer 94). Another advanced explanation details that massage facilitates healing by reducing the incidence of stress and bringing about relaxation. Massage also gratifies the basic human need to be touched. Massage therapy remains predominantly employed to relieve muscular tension and deliver relaxation. Massage is touted to be helpful as an aid in the treatment of a wide variety of conditions such as attention deficit disorder (ADD), autism, asthma, eczema, low back pain, neck pain, spinal cord injury, and bedsores. Although there is a collection of evidence pointing out that massage may be helpful for diverse forms of medical purposes, the evidence on the efficacy of massage is not strong (Dryden and Moyer 95). Several reasons can be cited for this, with the most outstanding being that even with

Friday, November 15, 2019

Eco Friendly Transportation Cycling Physical Education Essay

Eco Friendly Transportation Cycling Physical Education Essay Introduction Ecologically friendly is activities that are good for the environment, and cycling is a transportation of the use of the cycling which power by human with 0 pollution. Go green, recycling, eco-friendly, reuse, etc, these words are everywhere and what we see every day. To be an environmental person, how can we change the world by one man power? The public think that it is not changing a thing if only one person is being eco-friendly; however, every little helps the sick earth. Especially I am studying in the Bicycle town Nottingham, because it is the home of Raleigh, the largest cycle manufacturer in the UK. Make me interesting and reflective thinking in cycling to the environment which is connected. Helping the environment by cycling is a great way, either healthy or saving cost. In this essay, I will talk about the benefits and disadvantages of cycling, public using it as a transport in many different ways. Also, the influences of cycling to environment, relationship between bicycl e designs and environment will be discussed at below. In first paragraph, I will explain what a bicycle is, following with basic information of bikes. Then, the reasons of people choosing bicycle as a transport method will be discussed next paragraph. Also, many benefits will be suggested and supporting the advantages of cycling by survey and experts. However, there are some accidents and death rate can be found easily which makes cycling dangerous. Thirdly, public using bicycle as transport to work and school, supporting by organization Sustran. On the other hand, education sectors do not really recommend children cycling to schools. Follow by the traveling by bicycle, there is a trend that cycling is getting popular and use for travelling between cities even countries. At last, I will talk about cycling is improving the environment gradually. In additionally, bicycle designs are helping the cities day by day. At the same time, government designs bicycle renting in London to help t he public improving the air and quality in the capital. Finally, I will give a brief conclusion to end up this dissertation. Bicycle cycling and design What is Bicycle? A two wheels vehicle connected to a frame, controlled by a rider via the handlebar, powered by human. The definition of bicycle from Oxford Dictionary (2012) explained that a vehicle consisting with two wheels held in a frame one behind the other, propelled by pedals and steered with handlebars  attached  to the front wheel. As so many different type of bicycle in this century, a more relevant explanation of bicycle would be a vehicle consisting with at least two wheels held in a frame, propelled by pedals and steered with handlebars attached to the frame. As same as design, there was always starting with a basic, development, and outcome as final design. In the 18th century, the first bicycle was born in the Europe; this vehicle required balancing by the rider as a transport to go around. This invent became very popular and produced in huge amount quickly. According to the international bicycle organization (2013), the whole world bicycle production had reach 100millions in 1950 -2000. Now in 2013, bicycles produced more than 10 million and kept increasing. The range of bicycle usage was childrens toys, racing, general fitness, military, travelling, courier service and etc. As transportation, bicycle had been employed for bicycle commuting and utility cycling. For working, bicycle could deliver food or mail, police patrol. For recreating the bicycle, it could be mountain biking, BMX, physical fitness and for fun. Also for racing, such as track, time trial, tour de France, etc. Thus, different types of bicycle had been creating for different needs. Common types were mountain bikes, BMX, road bike and single speed, on the other hand fixed gear bike and folding bike were less common. Different designs fit different customers, some liked simple designs, and some liked functional designs. Bicycle was a human-powered transport which meant it need to power by the rider him/herself. Cycling was a very efficient and effective mode of transportation, and it was the m ost efficient human-powered land vehicle at the same time. Cyclist need to hold the handlebar and keep pedaling to keep the bike going forward, otherwise it will fall or crash when lost control. When designers designing, they always faced failure same as cycling, also there was always a reason for designing and cycling. Life is like riding a bicycle in order to keep your balance, you must keep moving.   By Albert Einstein Why cycling? Many people ride a bike for many different reasons. For the body, cycling could be done by people of all ages, from childhood to adult, when achy joints did not allow for more stressful exercise like jogging. For State of mind, cycling helped people to releaser stress. Regardless of if riding purely for pleasure or for a specific purpose, feeling relaxed and energized when you arrived the destination. For community, being out on the bike was good for the people around you as well. Cyclist was able to go to the place that they wanted to go and yet put one less car on the road. Cycling was a great eco-friendly way for fun, fitness and also to enjoy the fresh air. Matthew (2012) said that whether it was to boost the fitness, health or band balancing, or as an environmental choice, taking up cycling could be one of the best decisions. Thus, cycling gave people many benefits and experiences in many ways. Illinois Universitys researchers found that 5 out of 100 people improved in cardio-re spiratory fitness from cycling led to an improvement of up to 15% in mental tests. Because of cycling helped build new brain cells in the hippocampus- the region responsible for memory which deteriorates from the age of 30. According to University of Bristol, cycling helped boost the bowels, meaning the benefits of cycling extend deep into your heart. Dr Ana Raimundo said that helped decreasing the time which took food to move through the large intestine by physical activity, controlling the amount of water absorbed back into the body and leaving only the softer stools, which were easier to pass. On the other hand, Experts at University of Stanford found that riding bicycle frequently could protect humans skin instead of harming from UV radiation and reducing the signs of ageing. When flushing harmful toxins out, nutrients to skin cells and circulation through exercise deliver oxygen increasing circulation more efficiently. Also creating an ideal environment within the body to optim ize collagen production by exercise, it letting the skin created less wrinkles and heal faster. A test testing insomnia suffers to cycle for 30 or less minutes every day, insomniacs sleeping time increased almost an hour and fall as sleep time required go down to half. Professor Jim Horne from Loughborugh Universitys sleep research centre explained that the sunshine shine on the skin when doing exercise at outdoor, helped get the circadian rhythm back in sync, also riding the body of cortisol, the stress hormone that could prevent deep, regenerative sleep. Beating the illness by cycling, riding was the way to keep the doctor away. Chief dietician at St Georges hospital in London said medium level exercise made immune cells more active, and made them always ready to fight with bacteria. Researches also showed that people got less sickness if people cycle for 30 minutes five days a week. Group of scientists compared over 2400 identical twins and found those who did the equivalent of j ust three 45minutes rides per week were 9 years biologically younger even after discounting other influences, such as body mass index (BMI) and smoking. Dr Lynn Cherkas claimed that lower risk of cardiovascular disease been found on those people who exercise regularly, all types of cancer, high blood pressure and obesity. And the body became very efficient at defending itself and regenerating new cells. Cutting 50% risk of heart disease by cycling regularly. According to British Heart foundation (2013), around 10.000 fatal heart attacks could be avoided each year if people kept themselves fitter. About keeping fit, sports specialist found that bodys metabolic rate the efficiency with which it burns calories and fat, was not only raised during cycling, however for few hours after stop. One study showed that cyclists who incorporated fast intervals into their ride burned three and a half times more body fat than those who cycled constantly but at a slower pace. Apart from health, cycling helped people go to their destination faster in UKs major city. Research by Citroen showed that workers get to location in half the time of cars and commuting by bike in the UKs major cities. In fact, if driving for an hour in rush hour, drivers cannot go anywhere further in 30 minutes and average just 7mph, compared to averaging around 12-15mph while cycling. A study of 200 people carried out by the University of Bristol found that employees who exercised before work or at lunchtime improved their time and workload management, and it boosted their motivation and their ability to deal with stress. The study also reported that workers who exercised felt their interpersonal performance was better; they took less brake and found it easier to finish work on time. Unfortunately, study found nothing was linking between getting a promotion and cycling. Riding to work could save the money of transport, without the weather condition, cycling to work at less save you  £30 a month. Enjoying the fresh air before go to work, refreshed the mind and worked more efficiency. In the weekend, the whole family could go cycling together. Studies suggested that children were influenced by their parents exercise choices. Which meant if your kids saw you riding bicycle a lot, they thought it was normal and would want to follow. Replaced any other harmful dependency such as alcohol, computer and cigarettes, you were developing a positive addiction by riding bicycle. Result of positive addiction to cycling was became a happier and healthier person in life. Riding could be doing as much good as the actual exercise on the social side. Socialising released the hormone oxytocin helped you made friends and stay healthy. Naturally feeling good endorphin released when exercising and counters stress which made happiness. If you happy but tired? The best thing you could do was go for a ride. Even a few minutes of physical activity was a surprisingly effective refresh ing mind. A review of 12 studies on the link between exercise and fatigue carried out between 1945 and 2005 found that exercise directly cut down weariness levels. Nothing was better than cycling with partner. Many couples made one or two riding dates every week, helping release feel-good hormones, so after a ride, the couples would have a warm feeling towards each other. Appreciating the time you spent together and chat though cycling. However, there might be some disadvantages while many benefits had been found. With hundred of issues could be found to affect the cyclist while cycling. Riding on the roads next to aggressive drivers could be very dangerous. Wind, raining, heat, cold and hills etc, all these conditions affected the people who was riding and cause serious problem. According to the Fonant (2012), statistically cycling was generally considered to be more dangerous than travelling by car, much safer than riding a motorbike, and roughly as safe as walking. The actually values depended on whether counting accidents per mile, journey or hour, so the figures were quite variable. In practically, cycling felt a lot more dangerous it truly was. Also, choices of bike could make a huge different; a stable city bike felt more comfortable in traffic than a risky BMX bike. Bicycles were much more flexible than cars, so sometimes find quiet routes that avoid the busiest roads. Large cities and towns always published route maps which might helped. However, these cycle route were built by non-cy clist and so could be relatively useless and stupid, even sometimes they were more dangerous than the roads they ran along. Fonant (2012) claimed that the danger to cyclists on the roads decreased very much if there were more people cycling. Vehicles became more used to passing cyclists, and they were less surprised to see them. In additionally, the more car drivers thee were that also cycle, the more the motoring public would understand cyclists needs and fears. This phenomenon was known as the Critical Mass, also the name of demonstration bike riders that take place in towns all over the world. In the UK, drivers were very bad at passing cyclists, specially the elder people. For some reason they think cyclist were happy to have just a few inches of space. Drivers forgot that cyclist were balancing, and often needed to swerve to avoid potholes. Fortunately, being hit from behinds was a rare occurrence for a cyclist, so while there was a strong perception that there was danger in re ality this was not the case. Not a good experience with hitting by a passing car, the feeling would ever forget. The worst possibility to do was ride close to the kerb. Not only the cars would pass by faster and closer, but if the front wheel hits the kerb you fall off. More obvious to ride where the cars left hand side wheels have made the road better, and you would get a lot fewer punctures. As I mentioned, car drivers seemed not to like cyclists. Reasons were because driving was already a stressful and competitive activity, and cycling next to them got even worse. In practice a cyclist almost never would make the journey time longer of a car driver. A cyclist would be overtaken, only to overtaking back at the next traffic lights or queue. Car drivers also afraid that they might hit and injure a cyclist while driving on the road. Even divers were not worrying physically but in sub-conscious, something that modern cars did all that they could to remove, by insulating the car occupa nts from real world as much as possible. Except the car driver, weather was another problem for cyclists. Most of the non-cyclists thought that raining was the worst weather problem for cyclists, but since starting to ride a bike you would found out how much effort was needed to cycle into a strong wind. Comparing with climbing a hill, cycling was worse as the wind would often be against you for the whole journey, and sometimes it even turned so it was against you on the way back as well. To solve this problem, many regular long distance cyclists used traditional dropped handlebars. Drop bar allowed crouching down comfortably to reduce the frontal area. Wearing a windbreaker with an ultimate wind-resistance bicycle such as recumbent bike could help to go smoother. Some said raining just as much of a pain as wind, but less common thankfully. Although raining was not a big deal for the rider, the bicycle getting wet was not a good thing. The bicycle got wet without drying in a long te rm, causing rust and damage could be dangerous for the cycling activity. Riding with all wet outfit certainly was not a good idea, especially in winter when you wearing lots of layers and getting cold plus wet was horrible. In cold weather, wearing too many cloths for cycling would be clumsy which affected the reaction of the cyclist. Suggesting to wear windproof clothing than it would be warm enough even in freezing weather. To cancel the problem of sweat-induced moisture it was best to dress so that would be chilly at the beginning with, and soon warm up. At the same time, hands and feet were needed more attention as they getting to be the coldest part of the body. Try extra socks and windproof gloves, they helped more than ever. Furthermore, took great care in hot weather to keep drinking. Keep sweating without drinking water might lead to heat stroke, so just brought a bottle of water with you and drank it frequently. Apart from weather, the bicycle was one of the condition that cyclist needed to care about. Parking, maintenance, cost etc. When cyclist wanted to park the bike, made sure it was secure to beware of bike thief as bicycle parts were easy to uninstall. As the commodity price were increasing in all over the world, the cost of bicycle parts and maintenance were getting more expensive. Ensure the bike was in good condition before riding, otherwise any part loosed might cause accident. To reducing the cost of maintenance, bike owner might buy their own tools to fix the bike. Spending once on the tools was enough, instead of costing money on maintenance every time in shops. Transportation to work Bicycle commuting was the way that people go to work by cycling from home to the place they work. CTC (Cyclist touring Club)(2013) claimed that commuting by bicycle in the UK was becoming more and more popular. Cycling was one of the simplest ways to keep fit while saving money at the same time. Author of Cycling to work: a beginners guide Rory McMullan said that once you ride a bike few times, you would be surprised how easy and quick it was. Mandi (2012) suggested that though U.S. had seen 40 percent growth in bicycle commuters since 2000, their numbers had yet to surpass 1 million. Improving individuals health, wealth and standard of living were not the only reason biking to work; however the combination of more cyclists and less cars on the road could give the whole country a much-needed boost (Mandi, 2012). Many reasons and benefits could be found by cycling to work and school. Due to rising fuel costs and tire upkeep, the cost of owning a car increased nearly 2% in 2012. Accord ing to the Sierra Club, if American drivers were to make just one four-mile round trip each week with a bicycle instead of a car, they would save almost 2 billion gallons of gas. Cycling was widely cheaper than driving; also the cyclist was doing exercise at the same time. Lisa Callahan, MD, of the hospital for special surgery in New York City said that Bike commuting could be a very effective cardiovascular benefit. If you are overweight and start an exercise program, sometimes it is harder on your joints because of overweight, thus sports such as swimming or biking that was not pounding on the joints could be a good thing.On the other hand, riding to work did not even need to own a bike. Bicycle hire was available in London city centre so that workers could rent one and ride to work. Barclays Cycle Hire had more than 6000 bikes and 400 stations which could be found in central of London. University of Nottingham found that public transit riders were 6 times easier to receive from a cute respiratory infections. Fresh air did a body good, another study found a host of illness-causing viruses hidden in passenger seats and car, including E.coli, salmonella and campylobacter. Cycling was individual and fresh air came onto the face directly. When bicycle commuters arrived the place they work, parking the bicycle would not be an issue. Many company such as Apple and Tesco offered bicycle parking for employees. In American, hundreds of major companies had entered the American League of Bicyclists Bicycle Friendly Business program  and cities require commercial office buildings by law to offer some sort of bike storage.  Folding bikes were another useful option, as they could be packed into a bag and stashed easily under a desk or a closet. Evans Cycles had a program helped employee to cycling to work which called Ride2work. Ride2Work was a leading provider of the Governments cycle to work scheme, which promoted cycling through tax incentives to offer fantastic saving on the cost of a new bike and safety accessories.(EvansCycles,2012) The Ride2work plan could save at less 40% of retail prices without any extra cost to the employer. Any sizes companies could take part in the scheme which promoted much healthier journeys to work, and reducing congestion by offered a positive lifestyle benefit to employees. More than 10 companies already joined the scheme, such as Channel 4, Gatwick Airport, Toyot and Virgin Media etc. According to EvansCycle(2012), the cycle2work scheme works as an annual tax exemption which allowed employees to purchase bikes to be hired to employees as a tax-free benefit. And the cost of purchasing the bikes was recovered though salary sacrifice, which normally ran over 12 months. For employers, it prov ided a popular employee benefit at no additional cost, helping employees to save money, promote healthier journeys to work and meet CSR objectives and to save the cost of car parking. For employees, to save around 30%-40% on both bike and accessories, divided the cost over 12-18 months to make cycling more affordable, getting fitter, healthier and happier through cycling. Through this process, Ride2Work benefited employers and employees at the same time. Thus, there were no disadvantages to join it.   Additionally, cycling to school or university was a great activity for children. Transport ation- To school Cycling was an ideal from of transport for young people providing a healthy, cheap and environmentally friendly way to get about, together with a degree of freedom and independence (Sustrans, 2012). According data in the UK, a high proportion of children said they would prefer to cycle to school instead of taking public transport. Since walking was about 3 times slower than cycling, it was perfect for journeys to and from school which was too far to walk to and it an easier way to keep fit. The government suggested that young people should have a minimum of one hours moderate physical activity each day to keep healthy and help prevents serious illness in later life. Cycling to school regularly was a simple and practical way of achieving this. Sustrans safe route (2012) claimed that some family and school were worried about the speed and volume of road traffic. Cyclingblog(2011) said that almost all children had a bike of some sort yet it was estimated that less than 1% of school children actually cycle to school. In addition, surveys of school travel appeared to suggest that up to 50% of children would like to travel by bicycle, so there appeared to be an issue somewhere. Cyclingblog(2011) discussed that the main concern centre around the perception of UK roads being dangerous or active discouragement by school themselves. Parents were afraid of allowing school children to cycle to school; said fears were often illogical as the roads were not as dangerous as they were led to believe. Besides, cycling to school was not a necessary and only way on the same route that was taken by mum who drives kids to school by themselves. According to Bikeabilit y(2013), a victim of economic cuts, there were still cycle instructors our there working hard to teach children good cycling technique. Those children who lived within 2 miles of their school, particularly primary schools and this therefore offered the trained child cyclist the perfect experience that will increased over time and lead to better equipped adult cyclists. The problem of at what age should a child be allowed to cycle to school maybe a contentious one, however, with children cycling to school run there was clearly the opportunity of riding together as a group, which provided that extra safety in numbers. The other main reason cycling to school was taken up by so few children was the stance taken by the majority of schools, particularly infant and junior schools. Many schools discourage cycling through promotion of poor road safety advice and their lack of bicycle storage facilities. Schools could not legally ban cycling to school; they had no right to decide how people arrived to and from their home. What normally schools could do was ban bicycles from the school area or they could actually ban by not providing anywhere to park their bicycle securely and safely. The cost of installing bicycle parking stands was not challenging, once installed they need very little of maintenance and upkeep. The legal position was that schools were not liable for students travelling independently to or from school; that meant that a school would be liable for a student on a school-operated bus, but it was not liable for a student cycling on his or her own. Furthermore, schools were not liable for thef t or damage caused to bicycles on school grounds, just as schools were not liable for theft or damage to a students jacket theft in a classroom or the pencil case in their bag. Cyclingblog(2011) suggested that if more children cycling to school what was needed was a proactive attitude, better facilities at schools and infrastructure on the way to school along with continued cycle training. More importantly was parents to understand that cycling itself was safe and encouraging children to be active in an age when the TV or games console was the first point of call. Transport Travel Riding the bike to a location was popular in all around the world. Instead of travelling by airplane, train or ship, traveler who rode a bike has much greater fun and exciting experience. Many people became interesting with the idea of traveling by bicycle but did not know where to get started. The Adventure Cycling Association (2013) suggested that experienced riders know the simplicity of bike travel was one of its great joys, but to the curious newcomer this new world of possibility could appear confusing. Bicycle travel was attractive for many reasons; an exciting challenge that allowed people to explore new landscapes and cultures, built physical fitness, and experienced the joy of breathing fresh air and meeting new people in some point. The author of Lonely Planet (2012) said that bike travel gave you heaps of freedom, plus it was eco-friendly and a great form of exercise. No doubt travelling with bike was a forceful thing to do, so traveler must need a plan before started. Im portance of recognized the risks and time, because you could not take a year off to bike somewhere. Same any other way of trip, traveler must have to confirm that the time you allot was sufficient for the place you would like to go. Since bike had been traveling by people in recent years, there were plenty of bike routes maps on the internet and some provide by organization. Bike route helped a lot when you were planning the specific bike tour. Guide bike tour could be found as well if you preferred. Made sure to go where actually planned to go, not ride to a destination because of convenience or in passing. Self preparing before the trip was important as well. Helmet, cycling clothing, phone, snacks, water, passport (if overseas), backpack and etc. Depending on the place you traveling to, also the location and weather which would ride pass. If it was more than a day, you might need to check hotels, hostels or camping. Some organization set out maps that helped traveler to find a pl ace to stay at the end of every day journey, depending on how well the plan was. If you were biking across the desert, some tent and camping would be needed. And food, all of which was going to increased the weight of the pack. Make sure if you had a heavier load to carry, your bike could support it. To help you determine exactly how much could handle, taking some rides with predicted weight that would be carrying. The good thing about cycling was the cyclist did not need to be a superman to cycling around. However, training on bicycle before the trip would be a free insurance. The best to do was to be realistic about what people actually could do and create achievable goals. One of the pleasures of bike travel was that riding into progressively better and better shapes as you go. The varies of how far can you ride in a day depending on the overall fitness, personal goals, the style of touring and the terrain(Adventure Cycling Association,2013). With a bit of bicycle training, an av erage physically fit adult carrying more than 18 pounds of other gears on their bike could expect to travel at an average pace of 65 miles per day on roads and still had time to stop and enjoyed the view. With more gear about 35 pounds. The average pace to plan for should be lowered to 55miles per day. Also if the terrain was particularly flat or mountainous, the average would increase or decrease accordingly. Experienced bicycle travelers could ride further, but for most people, planning to exceed these averages had a tendency to increase the physical challenge and decrease the enjoyment. Always plan the time in the day and days off in the trip, for unexpected challenges and good opportunities. A bicycle tour certainly needed a good bike to ride on; many types of bicycle could be used for touring. Although some bicycle were specifically designed for touring, most quality bike could be customized for touring use, with the exception of road racing bikes, as they pay attention on weig ht saving and quick handling over durability and comfort. For conclusion, the choice of bicycle was based on type of touring and personal preference. Although cycling travel was a good activity, the death rate was surprisingly high in 2000. Most common cycling accidents were cyclist rode into the path of vehicle, motorist emerging into path of cyclist and turning across path of cyclist, child cyclist playing or riding too fast, etc. According to the survey done by DETR(Secretary state for the environment, transport and regions), deaths rate per billion journey of bicycle was 170. Reports showed those cyclist casualties in the UK; Killed, 170; seriously injured 3085, slightly injured; the sum of casualties was 19215. These figures only counted the numbers of cyclists who killed or injured in road accidents and were reported to the police, even when the cyclist was injured badly enough to be taken to hospital. The figure was not included cycling accidents what happened on other places instead of road. Rospa(2012) reported that around 15% of the cyclist killed and injured were children, cycling accidents increased as children grow older. Meaning there was a risk of cycling from kids to adult, even more dangerous until about the age of 60. On the other hand, most cycling accidents happened in urban areas where most cycling took places, more than half death or serious accidents occurred in urban areas. Data from The Royal Society for the Prevention of Accidents (2012) showed that more than 20% of cyclists killed or seriously injured were involved in collisions at, or near, a road junction, with T junctions being the most commonly involved. And roundabouts were particularly dangerous junctions for cyclists. Besides of personal casualties, cycling helped a lot for the environment. Eco-friendly Worlds major problem was pollution. Different modes of transport such as cars, buses, trams, trains and others caused noise pollution, heavy air pollution and depart massive carbon footprints. Organization such as Bicycle NSW Environmental Trust helped and promoted bicycle riding as an environmentally beneficial means of transport. Cycling did not require any fuel or emitted any poisonous gases; as well it had practically no carbon footprint. For a fresh air to breath and pure water to drink, a reduction in all those pollution levels was essential. Cycling was an environmentally as well as eco friendly mode of transport. Day by day, the cost of fuels was rising quickly. In such situation, cycling was a cheap mode of transport, ideal for short local trips and made up of our everyday journeys. According to European Environment Agency (EEA, 2003), the transport sector in the UK was both the fastest growing consumer of energy and the fastest growing producer of greenhouse gases. Air poll ution was not happening in a country but in globally, everyone had responsible for it and need to improve it as soon as possible. The national cycling charity claimed (CTC, 1991) that the main atmospheric pollants emitted by motor vehicles were hydrocarbons, carbon Monoxide (CO), Nitrogen Oxides, Ozone, particulates, acidic compounds and Carbon Dioxide, all of which had a detrimental impact upon the environment. These issues affected the world everyday and causing environment problems including global warming, acid rain and greenhouse effect etc. Driving a car had a seri

Tuesday, November 12, 2019

The Poetry Lesson by Don Maclennan Essay -- essays research papers fc

In the poem â€Å"The Poetry Lesson† by Don Maclennan an ironic mood emerges. The poem is about an English poetry lecturer. He expresses his views and feelings on his lessons, how he might have impacted on the lives, altered the views and the challenges he has given his students. He states what he expects from his students. It is interesting to note that Don Maclennan is in fact a South African English poetry lecturer. I thus assume that this poem is a reflection on how he views himself and his students. I intend to give a detailed analysis of the poem, by defining the type of irony that occurs in the poem and commenting on the use of irony and the nature of the poems commentary on itself. I will give my interpretation of each stanza of the poem and indicate where the irony of a given situation is. Irony as The New International Webster’s Pocket Dictionary describes it is: A paradox between what happens and what does or might be expected to happen; a literary style often used to mock or satirize convention.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  (NIWPD 2002: 247) The predominant form of irony in the poem is situational irony, which John Dury defined as: A discrepancy between appearance or likelihood and an actual reality.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  (Dury 1995: 140) M.H. Abrams terms this type as structural irony, which is defined as: The author, instead of using occasional verbal irony, introduces a structural feature that serves to sustain a duplex meaning and evaluation throughout the work.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  (Abrams 2005: 135) Both these definitions are accurate in describing the type of irony that is present in the poem. This will be discussed in the subsequent paragraphs. Upon completion of reading the poem The Poetry Lesson, it can be said the title of the poem can be construed to be ironic. As this is a poem about a poetry lesson, I assume the poet will talk about a poetry lesson where he is analysing a... ...essage across. He does this by drawing on his own life experiences. It would seem that this is what Maclennan wanted the readers of his poem to do.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Word Count: 1 301 Bibliography: Macclenan, Don. 1995. â€Å"The Poetry Lesson†. In: Clarkson, C. Mkhize, J.   Ã‚  Ã‚  Ã‚  Ã‚  MacKenzie, C. Mnqadi, S. 2005. Anthology of Poetry and Short   Ã‚  Ã‚  Ã‚  Ã‚  Stories. University of Johannesburg: Content Solutions. pp. 51-53. Abrams, M.H. 1999. Irony â€Å"A Glossary of Literary Terms/Seventh† Boston:   Ã‚  Ã‚  Ã‚  Ã‚  MacPeek, Earl. Dury, John. 1995. â€Å"The Poetry Dictionary.† United States of America: Story   Ã‚  Ã‚  Ã‚  Ã‚  Press. 2002: The New International Webster’s Pocket Dictionary: Quebecor World   Ã‚  Ã‚  Ã‚  Ã‚  Peru. Trident Press International. Van Heerden, J-M. 2005. â€Å"How to Write a Critical Examination of a Literary   Ã‚  Ã‚  Ã‚  Ã‚  Work: English 1A†. Johannesburg: University of Johannesburg,   Ã‚  Ã‚  Ã‚  Ã‚  February.

Sunday, November 10, 2019

Advertising and Society

Advertising and Society Introduction: Advertising is said to be like glue that holds cultures together. It allows us to share a common experience incorporated by brands, images, logos, and even silly jingles. We define who we are by what we buy and wear because we know that others judge us by what we buy and wear. And advertising influences those judgments. Today because of advertisements conditioning and trendsetting, judgments are made on what clothes people wear, what shampoo and kitchen cleaner they use, not on whom we really are.This leads to a certain degree of social discrimination and emotional insecurity especially in younger population. In advertising, socio-cultural dimensions came in 1920’s. Agencies and publicists no longer sought only to convey objective facts about the products but they also link products with a lifestyle, permeate them with glamour and prestige, and persuade consumers that purchasing an item could be, as historian Alan Brinkley describes it, â €Å"a personally fulfilling and enriching experience. †(Alan Brinkley, 1991; 648. ) Historical background:If we recall the history of advertising the first thing that came into our mind is the old papyrus from Thebes dating back about 3000 years ago. History of English society showed that the spread of information in an organized way began with the development of newspaper. Newspaper started carrying advertisement in mid 1600’s. The industrial revolution in 19th century resulted in great commercial growth and provided a great support to advertising. With the development of the technology after the Second World War many changes took place in advertising.As more and more advanced systems got introduced, they changed the whole scenario of the society. Although these developments in advertising are of great value but on the other hand they also generated huge criticism. The aim of advertising in society is to sell the goods in a particular kind of economy. It is because of advertising which is a major form of modern social communication that one can understand his society in new ways. Overview: In this chapter on advertising and society, the author aimed to examine ifferent critiques and key concepts related to advertising and its impact on society. To support his argument author used different theories and researches that supports or negates advertising’s impact in relation to society. The main approaches that the author discussed in the chapter are pluralistic positions, Neo Marxist positions and cultural critiques. According to author the pluralistic positions focused on the usefulness of consumptions and options available for the consumers and the economy.Neo-Marxist views argued that advertising flatters to deceive. It undermines use value into exchange value. Its representations incorporate the meanings of the dominant ideology. On the other hand cultural approach emphasized on the harmful effects of commodifications. To discuss about th e main critiques that he took in order to fulfill his objective the author examined studies by different researchers about these approaches. The first study mentioned was by Sinclair who saw the critiques in terms of an opposition between optimistic and pessimistic views.According to Optimistic view advertising is used as a tool for functioning of economy while pessimistic saw the advertising in relation to economy as a destruction of social and cultural values. To further support his argument two more important perspectives were discussed in the chapter i. e. , Capitalist pluralism and political economy Theory. Capitalist pluralism argued that advertising is an optimistic tool for providing information about goods and services where as Political economist regard advertising as working tool under the power of media institution or in other words media monopoly.These perspectives of capitalistic pluralism and political economy were further discussed by Doyle in 2002 who pointed out th at there exist a strong relationship between the advertising expenditure and economic wealth by arguing that although advertising contributes to economic growth it doesn’t mean that it also contributes to the well-being of the society. Then he discussed about the role of advertising in developing ideas about the imaginary world. To elaborate his point the author added the analysis by Cronic in 2000. who argued about the imagination of audience and their relationship and said that they cannot be discovered.Moreover he discussed the post modern and cultural critiques of advertising which were based on the modes of consumption. Then he put studies by Matterlart in 1991 and Kenway and Bullen in 2001 which emphasized on the domination of public space and consumption of advertising where as Jameson in 1991 and Baudrilland in 1988 argued about post-modern ways of criticizing advertising. They said that there is a lack of distinction between the real and imaginary world. The main cru x of their studies was that advertising creates hyper reality.In order to relate advertising with other different phenomenon’s he discussed about discourse, ideology, myths and representations. According to author there is an interrelationship between discourses, ideologies myths and representations. For discourses he took the example of car advertisement that how they used technology as a discourse in relation to different environments Moreover he added myths as false ideas about consciousness of ideology as in advertisements of beauty products. According to him advertising not only affects our consciousness but also alter our perceptions about the social world.Fantasy is also an important factor in advertising which is all about idealization and mythmaking. In view of author female representation is an important factor in advertising. To highlight he took the example discussed by Goldman and Papson in 1998 on women representation in advertisements of Nike. They argued that most of the advertising comprised of the representation of women as a sexual object or product. In Advertising stereotyping of genders are also found. At last author has put a light on the children advertisements when there is gendered representation.According to different studies particularly by Johnson and Young (2002) in this chapter argued that gender differentiations increased market targeting. Analysis: Ever since the dawn of advertising, many complaints and concerns have been spreading everywhere and cannot be controlled. Several questions arise in the minds of the people regarding the influence of advertising. For instance does advertising has have a strong impact on society? Does it obviously influence the millions of people? The information related to the birth and growth of the media, have provoked society to think about the consequences of new technology.The emergence of media has given us great power and knowledge even then we see its consequences in our lives and in wh ole society. However, many people feel that advertising has had great negative consequence. The present chapter which is on advertising and society provided in depth analysis on role of advertisements in relation to society. The literature provided in the chapter revolves around the various studies and approaches which linked with the different aspects of advertising and its consumption effects over society.Moreover we came to know about the changing historical perspective of the advertising. The main critiques regarding advertising and society which were included in whole section (Neo Marxist positions, pluralist positions and cultural critiques) formed the base for rest of the researchers who further worked on it. Although these positions were very authentic to describe his argument about pessimist and optimistic views. It would be more clarified if the author put more different perspectives like Modernization theory.Modernization theory is more related in the sense that it deals with mass media that plays a very important role in transforming of the societies. As advertising â€Å"contact with the media helped the process of transition from ‘ traditional’ to a ‘modernized’ state, characterizing the mass media as a mobility multiplier which enabled individuals to experience events in far off places forcing them to reassess their traditional way of life. Exposure to the media made traditional societies less bound by traditions and made them aspire to a new and modern way of life†. Daniel Lerner, 1958; 56) When ones discussed about the different perspectives regarding advertising and its impact on society one has to take into consideration gradual changes in its culture. This can be explained in a way that culture of advertising has switched from information to a more abstract way to communicate with consumers. Previously in 1970s more informative advertisements were shown to the consumers which helped them in making decisions by identifying the positives and the negatives of competitors and their products.Then in 1990s focused was on emotional advertisements and in 2000 with the emergence of internet advertising industry experienced a boom. With the internet traditional informative advertising got changed by encouraging interaction with consumers by clicking on various sites and links. Eventually these methods of advertising offered a new way for consumers to become more interactive in the process of marketing. This was the lacking point of author, he should have to mention about this changing shift in advertising in relation to society after discussing the main critiques.In his studies there was a lack of link between the pessimist and optimistic views. All of them were presented in such a perplexed way that one can’t comprehend what the author actually wanted to communicate. The major studies he took to support his argument depicted that advertising has got an adverse effects on our society as h e related the terms like monopoly, deceive, imagination and commodification and mentioned that advertising is playing key role in diminishing our social and cultural values etc.On the other hand some of the studies were showing advertising as a positive tool towards the information and education of the society as mentioned in the capitalistic pluralism that saw advertising as an information provider. Although the author has provided many good theories to explain what actually advertising is and what role it is playing in society but it failed to provide a strong link between advertising and norms of the society.To support this argument we can take the example from social communication in Advertising which provides a clear` debate on advertising and society† where a survey of the controversies on advertising. Here the authors viewed advertising as an influential form of social communication. Another important contribution that author should have mentioned in order to explain th e positive role of advertising in society is by â€Å"Leiss/Kline/ Jhally† who worked on role of social communication in advertising (1978), described the origin of consumer culture and how the shift from industrial to consumer took place.Moreover they clearly pointed out that advertising agencies played a vital role in modern advertising industry and advertising is the central institution for the market-industrial economy. One of the shortcomings of this literature was not to highlight media monopoly while discussing about political economy and the power of media institutions because the concept of media monopoly by Bagdikian’s played a very vital role in history even till now dominating the advertising.Critical researches play a very important role to study effects of advertising in relation to society as they address the social and cultural effects of communications and its role in propagating unfair social order. In the previous discussion author failed to mentione d the importance of persuasion of consumers regarding advertising in relation to society. Another missing point while discussing about the consumer behavior is related to the buying behavior because most of the advertisements aim to affect the purchasing decision of the consumer in the market.Moreover it is proven that advertising has become a powerful force in terms of persuading society to support the product, service, or idea. So, consumers tend to buy it to make them feel good and beautiful. Two most important contributions in critical researches are by Williamson’s Decoding Advertisements and Ideology in advertising (1986). They have examined the content and structure of advertisements for their distorted communications and ideological Impact. Employing of semiotics played an important role in examining how advertising persuade consumers.At one point author discussed discourses, myths, ideologies and representation. There he failed to mention about semiology and content analysis because these four are basically the derivation from semiotic and content. Because semiology is all abut the study and importance of language for the communication of message. To support this point a study was done on â€Å"The Theatre of Consumption† by Jhally in 1987, in which the researcher examined the structure and content of advertisement using semiotics and their social and cultural impact using Content Analysis.The conclusion drawn from study clearly showed that advertisers use different codes and strategies to appeal different audiences. The codes are beauty, female relations, romance and fraternity for both males and females. Both the studies on social communication and advertising and on codes by Jhally are very important studies that provide a very useful analysis of how advertising play a vital role in producing consumers and how the consumers reshaped themselves in the society.If author included such studies in his chapter, it would provide a strong arg ument regarding discourse, ideology, myths and representations. As far as discussion by author regarding gendered representation in advertisements is concerned he did a tremendous job by describing the huge effect which is related to a persons dissatisfaction of the body by stereotyping women and men, that if ladies wanted to be beautiful they have to show such qualities like fair color, long and beautiful hair, skin tone, etc. , and for men if they want to be handsome they have to hold the worked-out body, etc.Also, portrayal of women as sex objects in most of the commercials changes the perception of people on women as homemakers. Some major points that author should include in his literature are related to various advertising trends. Most of the important trends of advertising related to consumers need to be mentioned when one is discussing about economy, markets and their relationship to customers. As we know that advertising costs a lots of money and that money comes from the c onsumer. For example hidden costs, lying to customers and censorship etc.Almost all advertising companies bend and curve the truth for their personal benefit and for promotion and advertising of their product. Even the Companies exaggerate certain features of their products. One of the true purposes of advertising is to set trends that the customers will follow. One of the draw back of advertising is not to focus on censorship even the author didn’t mention any positive suggestions regarding this. Because element of censorship played a very important role in the inception and elimination of any phenomenon.Conclusion: Although the author has been successful in highlighting the changes in society caused by advertising but on the other hand his study was highly abstract and failed to provide deep insight into the actual phenomena of the society because most of the researches taken by author were not analyzed in detail. Moreover he didn’t mention any useful suggestions reg arding how a society can be organized with the meaningful use of advertising and reduction of the unnecessary exaggeration of the products.Finally, it is being concluded that advertising has got a positive as well as negative impacts over society. There is a need to focus on the balance that what should be necessary and what should be not. On the other hand advertisements can create contentment and discontentment simultaneously. The marketing of products and our society depend so highly on advertising that even its negative effects on society cannot offset its positive socio-economic impacts.

Friday, November 8, 2019

Free Essays on Beauty Is Blue Eyes

Beauty is Blue Eyes Beauty is considered in many different ways. Some say it is all in one’s body. Some say it is the intelligence of a person. Some say â€Å"beauty is in the eyes.† In the novel The Bluest Eye, by Toni Morrison, beauty is in the eyes, social class, and skin color. The thought of beauty surrounds and consumes the characters, especially Pecola Breedlove. Pecola chooses to hide from her disabling life behind her clouded dream of possessing the ever so cherished â€Å"bluest of eyes†. The Breedlove’s constant bickering and ever growing poverty contributes to the emotional downfall of this little girl. Pecola’s misery is caused through the touch of her father’s hand and of her community’s struggle with racial separation, anger, and ignorance. Her innocence is harshly ripped from her grasp as her father rapes her sad existence. The community’s anger with it’s own insecurities is taken out on this poor, ugly, black, non-ideal, young girl. She shields herself from this sorrow behind her obsessive wanting for blue eyes. But her eyes do not replace the pain of carrying her own father’s baby. Nor do they protect her from the judging eyes of her neighbors. When Claudia, Frieda, Pecola, and Maureen Peal, a well-loved â€Å"beauty† of Lorain, are walking home from school. As the girls walk down the street, they begin to bicker. The conversation ends with Maureen stomping away and letting them know that she is indeed â€Å"cute†. Claudia then thinks to herself, â€Å"If she was cuteand if anything could be believed, she wasthen we were not. And what did that mean? We were lesser. Nicer, brighter, but still lesser. Dolls we could destroy, but we could not destroy the honey voices of parents and aunts, the obedience in the eyes of our peers, the slippery light in the eyes of our teachers when they encouraged the Maureen Peals of the world. What was the secret? What did we lack? Why was it ... Free Essays on Beauty Is Blue Eyes Free Essays on Beauty Is Blue Eyes Beauty is Blue Eyes Beauty is considered in many different ways. Some say it is all in one’s body. Some say it is the intelligence of a person. Some say â€Å"beauty is in the eyes.† In the novel The Bluest Eye, by Toni Morrison, beauty is in the eyes, social class, and skin color. The thought of beauty surrounds and consumes the characters, especially Pecola Breedlove. Pecola chooses to hide from her disabling life behind her clouded dream of possessing the ever so cherished â€Å"bluest of eyes†. The Breedlove’s constant bickering and ever growing poverty contributes to the emotional downfall of this little girl. Pecola’s misery is caused through the touch of her father’s hand and of her community’s struggle with racial separation, anger, and ignorance. Her innocence is harshly ripped from her grasp as her father rapes her sad existence. The community’s anger with it’s own insecurities is taken out on this poor, ugly, black, non-ideal, young girl. She shields herself from this sorrow behind her obsessive wanting for blue eyes. But her eyes do not replace the pain of carrying her own father’s baby. Nor do they protect her from the judging eyes of her neighbors. When Claudia, Frieda, Pecola, and Maureen Peal, a well-loved â€Å"beauty† of Lorain, are walking home from school. As the girls walk down the street, they begin to bicker. The conversation ends with Maureen stomping away and letting them know that she is indeed â€Å"cute†. Claudia then thinks to herself, â€Å"If she was cuteand if anything could be believed, she wasthen we were not. And what did that mean? We were lesser. Nicer, brighter, but still lesser. Dolls we could destroy, but we could not destroy the honey voices of parents and aunts, the obedience in the eyes of our peers, the slippery light in the eyes of our teachers when they encouraged the Maureen Peals of the world. What was the secret? What did we lack? Why was it ...