Generate and evaluate options Research Paper Example | Topics and Well Written Essays - 500 words

Generate and evaluate options - Research Paper Example The responsibility of deciding corporate level strategies rests on the top management. The divisional or middle level managers generally decide the business level strategies. The detailed tactics to achieve specific goals in the domain of marketing, finance, operations and HR are determined by the functional managers. Strategy A: This strategy should be pursued since the goal will be achieved with minimal capital investment. BCE’s existing 4G LTE penetration is 96 percent and a 2 percent increase is easily achievable. Furthermore, the 5 percent increase in ARPU will lead to long term profitability and growth of the company. The SMART (specific, measurable, achievable, related and time bound) KPIs enable the easy implementation and evaluation of strategies. These KPIs also provide direction and timeline to the managers to carry out the assigned tasks. The KPIs that have to be achieved by the end of 2014 will be broken down into monthly targets. Meanwhile, the KPIs that have to be achieved in the long run will be evaluated on a quarterly